Terms of Service

SELLIQ provides customized professional services based on the individual needs, goals, systems, business model, market, and requirements of each client. Services may include, but are not limited to:

• Google Ads management and Meta advertising
• Search engine optimization (SEO) and local SEO
• Website design and development
• Landing page development and conversion rate optimization
• Branding and graphic design
• Marketing strategy and business consulting
• Analytics and tracking implementation
• Artificial intelligence automation and CRM integrations
• Email marketing and content development
• Advertising account setup and campaign research
• Other related professional services

The specific scope of services may also be described in a proposal, estimate, invoice, statement of work, email, service agreement, or other written communication.

Services are considered to have commenced once SELLIQ or any member of its team begins performing work related to the client's engagement. Work may include, without limitation: research, meetings, consultations, strategy development, planning, competitor or keyword research, advertising account configuration, website analysis, technical audits, design, development, coding, copywriting, creative production, account setup, software configuration, analytics implementation, CRM setup, automation development, SEO implementation, campaign creation and optimization, reporting, project management, internal planning, client communications, or any other work reasonably connected to the services purchased.

The client acknowledges that professional time, expertise, labor, software, and internal resources may be allocated immediately after an engagement is accepted.

SELLIQ's services are professional, customized, and labor-intensive. Once our specialists have spent time on a client's project, that professional time cannot be returned, recovered, resold, or reassigned retroactively. A client is not entitled to a refund merely because:

• the client changes their mind or decides not to continue
• the client's business priorities or budget changes
• the client no longer requires the service
• the client delays, abandons, or changes vendors
• the client expected a different commercial result

No refund, credit, reversal, or partial reimbursement will be issued for work already performed, except where required by applicable law.

Deposits and upfront payments may be required before work begins. A deposit may be used to reserve project availability, allocate team capacity, schedule specialists, secure development or production time, begin research and planning, and initiate the engagement. Once the project has been accepted, scheduled, or work has commenced, deposits are non-refundable, except where required by applicable law.

Certain SELLIQ services may be provided on a recurring monthly basis. Monthly service fees may be charged in advance for the applicable service period. Once work has commenced for a billing period, the payment applicable to that billing period is non-refundable. Cancellation of future recurring services does not create a right to a refund for a current billing period, completed work, partially completed work, or resources already allocated. Unless otherwise stated in writing, cancellation affects future service periods only.

A client may request cancellation of a project or recurring service by providing written notice. Cancellation does not eliminate the client's responsibility to pay for work already performed, professional time already spent, services already delivered, expenses already incurred, software or third-party costs already committed, completed project phases, or outstanding invoices. If the client cancels before work has commenced, any refund eligibility will be determined according to the applicable proposal, invoice, service agreement, and SELLIQ Refund Policy.

The client agrees to reasonably cooperate with SELLIQ and provide information, approvals, credentials, content, materials, access, and decisions reasonably necessary to perform the services. SELLIQ is not responsible for delays resulting from failure to provide required information, delayed approvals, unavailable account access, missing content, failure to respond, changes in instructions or scope, internal client delays, third-party delays, platform restrictions, or circumstances outside our reasonable control.

Client-caused delays do not create a right to a refund. If a project becomes inactive because the client fails to respond or provide required materials, SELLIQ may pause or close the project.

The services included in an engagement are limited to the scope reasonably described in the applicable proposal, invoice, estimate, statement of work, or other written agreement. Requests outside the original scope may require additional fees, additional time, a revised proposal, a change order, or a separate engagement. SELLIQ is not required to perform services outside the agreed scope without additional compensation.

Where revisions are included in a project, the number and scope of revisions may be limited by the applicable proposal or service agreement. A revision means a reasonable modification to work already produced within the agreed scope. A request that materially changes the original concept, strategy, functionality, business objective, platform, structure, or deliverable may constitute additional work rather than a revision, and may be separately billed.

The client acknowledges that marketing, advertising, SEO, website performance, lead generation, and business growth depend on numerous factors beyond SELLIQ's control, including market demand, competition, advertising budgets, platform algorithms, search engine updates, consumer behavior, seasonality, the client's website, sales processes, and economic conditions.

Accordingly, SELLIQ does not guarantee any specific number of leads, customers, sales volume, revenue, profit, return on investment, cost per lead, search engine ranking, conversion rate, or other commercial outcome. Any forecast, estimate, projection, or benchmark is provided for planning purposes only and is not a guarantee. SELLIQ's obligation is to provide the agreed professional services using commercially reasonable efforts and professional judgment.

Unless expressly stated otherwise, advertising budgets and third-party platform charges are separate from SELLIQ management fees. The client may remain responsible for payments made directly to Google, Meta, Microsoft, hosting providers, domain registrars, CRM providers, software providers, email platforms, analytics tools, and other third-party services. SELLIQ is not responsible for third-party billing errors, suspensions, platform outages, policy changes, or pricing changes outside our control.

To perform services, the client may provide SELLIQ access to business systems including Google Ads, Google Analytics, Google Search Console, Google Business Profile, Meta Business Manager, Facebook, Instagram, email accounts, websites, hosting accounts, domain accounts, CRM platforms, analytics platforms, e-commerce systems, advertising platforms, and other digital systems. The client authorizes SELLIQ to access and use such systems only as reasonably necessary to perform the requested services. SELLIQ does not acquire ownership of client accounts or client data solely because access is provided. Our handling of such information is also governed by our Privacy Policy.

Where possible, clients should provide role-based, partner, administrator, manager, or delegated access rather than primary account passwords. The client is responsible for maintaining control of its own accounts and credentials. SELLIQ will use reasonable security practices when handling credentials and account access but cannot guarantee absolute protection against every possible cyberattack, platform breach, or unauthorized third-party activity.

The client represents that it has the right to provide SELLIQ with all materials used in connection with the services, including trademarks, photographs, videos, logos, written content, customer data, account information, product information, and other intellectual property. The client is responsible for the accuracy and legality of information supplied to SELLIQ. SELLIQ may rely on information provided by the client unless we expressly agree otherwise.

Unless otherwise stated in writing, each party retains ownership of intellectual property it owned before the engagement. Upon full payment of all amounts due, ownership or usage rights in final client-specific deliverables will be determined according to the applicable proposal, invoice, or service agreement. SELLIQ retains ownership of its methodologies, systems, processes, know-how, templates, frameworks, internal tools, reusable code, workflows, strategy models, and pre-existing intellectual property. Third-party assets remain subject to the applicable third-party license terms.

Unless confidentiality obligations or a written agreement state otherwise, SELLIQ may identify completed work in its portfolio, case studies, proposals, website, or marketing materials. We will not intentionally publish confidential account credentials, private customer data, or confidential business information. A client may request in writing that confidential or sensitive work not be publicly displayed.

Each party may receive confidential or proprietary information from the other. SELLIQ will use reasonable efforts to protect confidential client information and will not intentionally disclose it to unrelated third parties except as necessary to perform the services, use authorized contractors or service providers, comply with applicable law, enforce agreements, or protect legitimate legal rights. Our data-handling practices are further described in our Privacy Policy.

SELLIQ may provide services involving third-party platforms. SELLIQ does not own or control those platforms and cannot guarantee uninterrupted access, continued availability, approval of advertisements, account eligibility, account reinstatement, search rankings, platform functionality, algorithm behavior, or continued availability of specific features. Platform decisions may occur without notice and are outside SELLIQ's reasonable control.

SELLIQ may suspend work if an invoice is overdue, required information has not been provided, the client fails to cooperate, account access is removed, the client requests unauthorized or unlawful activity, continuing work creates a security or legal concern, or the client materially breaches these Terms. Suspension caused by the client's actions does not create a right to a refund for work already performed.

If a client has a billing concern, the client agrees to first contact SELLIQ and make a good-faith effort to resolve the matter directly. The client agrees not to initiate a chargeback merely because the client changed their mind, work has already commenced, the client discontinued the project, or the client is dissatisfied with results that were not guaranteed.

If a payment dispute or chargeback is initiated, SELLIQ may provide documentation to the payment processor or financial institution including invoices, proposals, signed agreements, payment records, communications, reports, campaign activity, advertising account activity, website revisions, designs, development logs, analytics, project management records, and other evidence showing that services were requested or provided. Nothing in this section limits any right that cannot lawfully be waived.

To the fullest extent permitted by applicable law, SELLIQ will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from or related to the services. This may include loss of profits, revenue, business opportunities, advertising spend, data, customers, goodwill, or anticipated savings.

To the fullest extent permitted by applicable law, SELLIQ's aggregate liability arising from a particular engagement will not exceed the amount actually paid to SELLIQ for the specific services giving rise to the claim during the applicable service period. Nothing in these Terms excludes liability that cannot legally be excluded or limited.

To the extent permitted by applicable law, the client agrees to indemnify and hold harmless SELLIQ and its owners, employees, contractors, and representatives from third-party claims arising from materials provided by the client, infringement caused by client-provided content, unlawful client instructions, inaccurate client representations, the client's products or services, misuse of deliverables, or violation of applicable laws by the client. This provision does not apply to the extent a claim is caused by SELLIQ's own conduct for which liability cannot lawfully be disclaimed.

The relationship between SELLIQ and the client is that of independent contracting parties. Nothing in these Terms creates a partnership, joint venture, employment relationship, fiduciary relationship, or legal agency unless expressly agreed in writing.

Services may be purchased or accepted electronically, including through the SELLIQ website, online checkout, payment links, electronic invoices, electronic proposals, digital signatures, email approvals, or other electronic methods. By clicking a button such as "Pay," "Pay Now," "Purchase," "Checkout," "Subscribe," "Accept," "Agree," or similar language, or by submitting payment electronically, the client manifests acceptance of these Terms and any policies incorporated into them. Where permitted by applicable law, electronic acceptance will have the same effect as acceptance in writing.

The following SELLIQ policies are incorporated into these Terms by reference where applicable: Refund Policy; Privacy Policy; and Accessibility Policy or Accessibility Statement. If a specific signed service agreement conflicts with these general Terms, the specific signed agreement will control with respect to the conflicting provision unless otherwise stated.

SELLIQ operates in the State of New York. These Terms and any dispute arising from or relating to the services will be governed by the laws of the State of New York, to the extent such choice of law is permitted. Nothing in these Terms eliminates or restricts any legal right that cannot validly be waived under applicable law.

The parties agree to make reasonable good-faith efforts to resolve disputes directly before commencing formal legal proceedings. Nothing in this section prevents either party from pursuing any remedy legally available to it where informal resolution is unsuccessful or inappropriate.

If any provision of these Terms is determined to be invalid, illegal, or unenforceable, that provision will be enforced to the maximum extent permitted by law, and the remaining provisions will remain in effect.

Failure by SELLIQ to enforce any provision of these Terms does not constitute a waiver of that provision or any other right.

These Terms, together with applicable proposals, invoices, statements of work, service agreements, and incorporated policies, constitute the agreement governing the applicable services. Specific written agreements may contain additional terms applicable to a particular project.

SELLIQ may update these Terms from time to time to reflect changes in our services, business practices, technologies, or legal requirements. The current version will be posted on our website with the applicable effective date. Changes will apply prospectively to the extent required by applicable law and applicable contractual arrangements.

By engaging SELLIQ, you expressly acknowledge and agree that:

• you have read and understood these Terms
• you have had an opportunity to review them before purchasing services
• you accept the Refund Policy and Privacy Policy
• you authorize SELLIQ to begin providing the services you purchase
• you understand that professional time may begin being allocated shortly after your engagement begins
• you understand that payments become non-refundable once work has commenced or any portion of the services has been performed, except where applicable law requires otherwise
• you understand that marketing and business results cannot be guaranteed
• you agree to pay all amounts properly due for services performed
• you agree to be bound by these Terms